Reply to people when they post on your page. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply to all your subscribers, particularly those that have questions and/or concerns.
It is truly a myth that every business HAS to be on Video. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive burden on a small business owner. Consider carefully if the costs will be outweighed by the profit increases.
You can build value for your Video campaign by using this platform to share exclusive content. Give some specific examples of the kind of exclusive content your subscribers have access to. You could for instance use Video to share some coupon codes or let your subscribers know about the new products you have not released yet.
Respond to any comments in your inbox or on your wall. Doing so helps you develop a good reputation. Think of Video posts in the same way that you think of phone calls: you why not find out more respond to them and answer questions about your business.
Try posting to Video at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
Do not post so much on your Video page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Video recommends new page owners post no more than once or twice a week.
You should consider hiring someone to handle your Video marketing strategy. Video has become very competitive recently due to its high rate of use, and because of this it can be hard for an amateur to create a quality page that can stand out. If you do not feel comfortable on Video this is probably your best bet.
Respond to your fans. Remember Video is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It'll build a lot of loyalty among your followers.
When it comes to business, you always have to stay above those you compete against. You have to work hard to figure out what you can do to better their strategies. This article has given you a start, so keep learning and reading to ensure you stay at the front of the pack for good.